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I'm just beginning to feel almost human again after spending a frenetic four days with the molluscs at Makegood Festival in the Old Selfridges Hotel promoting snail eating. It was definitely worthwhile going because of the interest the escargots sparked in all the trade visitors especially, but it was exhausting!

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Miss Papercut (Steph Hosmer) was there demonstrating the way she works to produce those gorgeous images. Steph designed my lovely new business cards and suite of colours and fonts for the new website. So I've asked her to help with the design of some new packaging - looking forward to some lovely curly snail patterns.

I'm always interested to see new small food businesses and Sweet Victory is well on the way to getting started:

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Georgina has tapped into that nostalgia for wartime combined with the resurgent passion for baking so evident in today's TV programmes. We met Frances Quinn the winner of the 2013 Great British Bake Off over the weekend too as she was chairing a panel of food entrepreneurs. Georgina is planning to produce a range of baking kits so you can make heritage recipes at home.

ImageThe first range of historical cakes are based on 1940's recipes taken from sources such as Ministry of Food leaflets tweaked a little to suit modern tastes.

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I tried the Carrot rock cakes and enjoyed them very much. It took me back to cookery lessons at school and my pathetic attempts - somehow my rock cakes always ended up hard and inedible but Georgina's were delicious. If you want to know more contact Georgina Coveney by email : georginacoveney@gmail.com

 

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